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In the News: 'Stand still' and stop trying to be everything to be everyone when it comes to accounting technology

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The biggest challenge facing accounting firms is that clients, especially on the smaller side of SMEs, have become more tech savvy and have raised expectations about the use and benefits of automation to make them more productive. These clients have also become more demanding when it comes to expecting accountants to offer certain types of software – whether their accountant uses it as standard or not. Neil Robertson discusses accounting technology in AccountancyAge. 

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