Neil Robertson Apr 18, 2018 12:47:00 PM 4 min read

How SMBs should be reviewing their Cash Flow Management

As smaller businesses will know, cash flow management is key to ensuring the success of your business.

Without proper management of cash inflows and outflows, small businesses risk insolvency, loss of customers, damage to reputation, or failure to pay suppliers. One issue that many smaller businesses suffer from is inaccurate cash flow predictions due to inaccurate or out-of-date data.  Therefore, for all businesses, especially smaller ones, it is imperative that they review their current cash flow reporting setup to see if they are getting accurate and live data from them.

A good starting point to achieve better cash flow management is through cloud storage of invoices, as this reduces the risk of losing documents that contribute to your cash flow data. The second step to this is to look for a cloud system that can then extract the invoice data and present it as live information in real-time.  This gives business owners the ability to review invoices and see when costs and income are coming from, live, as opposed to well after it has happened. This is key as it improves a businesses’ ability to adjust and review spend and be far more agile with their planning. There is also the added bonus that invoice deadlines are far less likely to be missed which can increase a business’s reputation with suppliers and reduce costs through better spend management and planning.

But cash flow management is about more than just income vs. outgoings, it is about why trends are happening, how you should react to them and what you can improve in order to either increase income or decrease spend. This is why having access to real-time data is so important to small businesses. In addition, you should consider what types of reports you wish to see and what analysis you expect to take from them. For example, if you are looking at which supplier is costing you the most, you should consider why this is and what viable alternatives there are. After all, there may be legitimate reasons why they are the highest-cost supplier, or there may be no viable alternative meaning you can not look at the initial data in such a binary way.

In conclusion, smaller businesses need to review their cash flow in a much more dynamic way, taking into account multiple areas and acting on live and relevant data. Having a clear strategy with relevant reporting that they can trust. By doing this they can be far more likely to succeed.

If you'd like to learn about the cash flow management techniques that can help increase profitability, click here

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Neil Robertson

Neil has a 39-year track record of building successful direct and channel global software businesses predominately in the financial software market place. Neil Robertson is Executive Chairman of Compleat Software. A 39-year veteran of the financial software marketplace, Neil has a long track record of building disruptive start-ups into successful businesses, including his time as CEO EMEA of Great Plains where he built the business outside of the USA from 1995 - 2001. Compleat is no exception and perhaps the most disruptive of them all.
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